{"id":3967,"date":"2020-09-09T16:48:12","date_gmt":"2020-09-09T16:48:12","guid":{"rendered":"https:\/\/www.joaquinvelazquez.top\/blog\/\/?p=3967"},"modified":"2020-09-09T16:48:12","modified_gmt":"2020-09-09T16:48:12","slug":"caso-de-estudio-visit-mexico","status":"publish","type":"post","link":"https:\/\/www.joaquinvelazquez.top\/blog\/caso-de-estudio-visit-mexico\/","title":{"rendered":"Caso de estudio: Visit Mexico"},"content":{"rendered":"<p>Hace unas pocas semanas atr\u00e1s un tema que dio mucho de que hablar fue el supuesto &#8220;<strong>hackeo<\/strong>&#8221; del sitio web <strong>Visit Mexico<\/strong> y la raz\u00f3n por la que se convirti\u00f3 en &#8220;<strong>tendencia<\/strong>&#8221; es debido a que hablamos de uno de los <strong>principales portales tur\u00edsticos de M\u00e9xico<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>[php snippet=1]<\/p>\n<p>&nbsp;<\/p>\n<p>Pero no solo esto fue lo llamativo del caso, m\u00e1s bien lo que lo convirti\u00f3 en tendencia fue el mensajes de &#8220;suspensi\u00f3n de servcios&#8221; por falta de pago.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3968\" src=\"https:\/\/www.joaquinvelazquez.top\/blog\/\/wp-content\/uploads\/2020\/09\/caso-de-estudio-visit-mexico.jpg\" alt=\"caso de estudio visit mexico\" width=\"720\" height=\"452\" srcset=\"https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-visit-mexico.jpg 720w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-visit-mexico-300x188.jpg 300w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-visit-mexico-600x377.jpg 600w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>Ahora ser\u00e9 honesto: Ya sea por que el sitio fue hackeado o suspendido por falta de servicios <strong>no es de mi inter\u00e9s<\/strong>, mi inter\u00e9s esta centrado directamente en el &#8220;<strong>golpe a nivel SEO<\/strong>&#8221; que sufrio el sitio web por este &#8220;peque\u00f1o&#8221; tiempo en que se mantuvo inactivo y ahora lo estudiaremos.<\/p>\n<h2>Caso de estudio: Visit Mexico<\/h2>\n<p>&nbsp;<\/p>\n<p>[php snippet=1]<\/p>\n<p>&nbsp;<\/p>\n<p>Si comenzamos a analizar las m\u00e9tricas que nos muestra AHREF de la grafica historia de trafico del portal web visit Mexico, podemos ver que el sitio web tuvo una &#8220;<strong>ca\u00edda<\/strong>&#8221; muy dr\u00e1stica de trafico entre el mes de mayo del presente a\u00f1o (2020)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3969\" src=\"https:\/\/www.joaquinvelazquez.top\/blog\/\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico.png\" alt=\"caso de estudio vist mexico\" width=\"1054\" height=\"604\" srcset=\"https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico.png 1054w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-300x172.png 300w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-1024x587.png 1024w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-768x440.png 768w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-600x344.png 600w\" sizes=\"auto, (max-width: 1054px) 100vw, 1054px\" \/><\/p>\n<p>De primera instancia nos damos cuenta que el sitio web sufri\u00f3 una ca\u00edda muy grande de tr\u00e1fico y esta la podemos asociar con el <strong>Google Core Update<\/strong> de Mayo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3970\" src=\"https:\/\/www.joaquinvelazquez.top\/blog\/\/wp-content\/uploads\/2020\/09\/google-core-update.png\" alt=\"google core update\" width=\"274\" height=\"184\" \/><\/p>\n<p>Nuevamente menciono que esto no es de mi inter\u00e9s en este momento, sin embargo vale la pena mencionarlo por que despu\u00e9s que el trafico bajo debido al core update se logro mantener estable hasta la &#8220;<strong>suspensorio<\/strong>&#8221; temporal del sitio web.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3971\" src=\"https:\/\/www.joaquinvelazquez.top\/blog\/\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-1.png\" alt=\"caso de estudio vist mexico\" width=\"738\" height=\"326\" srcset=\"https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-1.png 738w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-1-300x133.png 300w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-1-600x265.png 600w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/p>\n<p>La suspensi\u00f3n temporal que paso por este portal web fue aproximadamente durante la segunda semana de Agosto, por ello si filtramos el trafico en ls \u00faltimos 30 d\u00edas con <strong>AHREF<\/strong> tenemos la siguiente captura.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3972\" src=\"https:\/\/www.joaquinvelazquez.top\/blog\/\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-2.png\" alt=\"caso de estudio vist mexico\" width=\"729\" height=\"249\" srcset=\"https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-2.png 729w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-2-300x102.png 300w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-2-600x205.png 600w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/p>\n<p>Para esa \u00e9poca el sitio web lograba mantener unas 200k de visitas al mes y vemos como dr\u00e1sticamente va de ca\u00edda su trafico web.<\/p>\n<p>Podemos decir que esto es normal, pues en cualquiera secci\u00f3n que &#8220;entraba&#8221; un usuario te &#8220;redireccionaba&#8221; a la p\u00e1gina principal donde se podr\u00eda ver el aviso de suspensi\u00f3n.<\/p>\n<p>Sin embargo esto solo duro unos d\u00edas, entonces la pregunta que nos hacemos es <strong>\u00bfPor qu\u00e9 no se recupero el trafico r\u00e1pidamente?<\/strong><\/p>\n<p>La respuesta a esta pregunta la encontramos en la &#8220;<strong>perdida de enlaces<\/strong>&#8221; y &#8220;<strong>desindexaci\u00f3n<\/strong>&#8221; del sitio web.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3973\" src=\"https:\/\/www.joaquinvelazquez.top\/blog\/\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-3.png\" alt=\"caso de estudio vist mexico\" width=\"376\" height=\"439\" srcset=\"https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-3.png 376w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-3-257x300.png 257w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\" \/><\/p>\n<p>La captura anterior permite ver como durante el mes de agosto el sitio web comenz\u00f3 a perder una gran cantidad de enlaces entrantes, esto debido a que Google comenz\u00f3 a &#8220;desindexar&#8221; el contenido de la web.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3974\" src=\"https:\/\/www.joaquinvelazquez.top\/blog\/\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-4.png\" alt=\"caso de estudio vist mexico\" width=\"788\" height=\"494\" srcset=\"https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-4.png 788w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-4-300x188.png 300w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-4-768x481.png 768w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-4-600x376.png 600w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/p>\n<p>Estamos hablando de un sitio web que tenia cerca de 10 mil secciones en Google y ahora nos muestra un 30% de ello y basta para ver que la ca\u00edda vino consigo la perdida de informaci\u00f3n que se sigue (espero) corrigiendo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3975\" src=\"https:\/\/www.joaquinvelazquez.top\/blog\/\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-5.png\" alt=\"caso de estudio vist mexico\" width=\"1297\" height=\"566\" srcset=\"https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-5.png 1297w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-5-300x131.png 300w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-5-1024x447.png 1024w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-5-768x335.png 768w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2020\/09\/caso-de-estudio-vist-mexico-5-600x262.png 600w\" sizes=\"auto, (max-width: 1297px) 100vw, 1297px\" \/><\/p>\n<p>Como bien dije desde un principio el sitio web estuvo por &#8220;escasos d\u00edas&#8221; ca\u00eddo, sin embargo esta ca\u00edda genero perdida de informaci\u00f3n enlaces, contenido y aqu\u00ed recalcamos lo importante que es mantener un respaldo de nuestro sitio web semanalmente y m\u00e1s si es un sitio como este.<\/p>\n<p>&nbsp;<\/p>\n<p>[php snippet=1]<\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusi\u00f3n<\/h2>\n<p>Sin duda alguna tener nuestro sitio web ca\u00eddo genera un impacto negativo en el SEO de nuestra web y la raz\u00f3n por la que el sitio web no se RECUPERO r\u00e1pidamente es debido a la perdida de informaci\u00f3n y sin duda alguna los chicos de Visit Mexico tendr\u00e1n mucho trabajo para recuperarlo.<\/p>\n<p>Seguiremos informando y analizando la recuperaci\u00f3n de este portal web, por que el SEO es as\u00ed, se aprende de los errores y mejor cuando no son nuestros. nos vemos.<\/p>\n<p>&nbsp;<\/p>\n<p>[php snippet=1]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace unas pocas semanas atr\u00e1s un tema que dio mucho de que hablar fue el supuesto &#8220;hackeo&#8221; del sitio web Visit Mexico y la raz\u00f3n por la&#8230; <\/p>\n","protected":false},"author":1,"featured_media":3976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caso de estudio: Visit Mexico - Aprendiendo de los errores<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 pasa cuando un sitio web muy bien posicionando se queda por unos d\u00edas suspendido y pierde informaci\u00f3n? 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