{"id":4698,"date":"2021-07-06T21:13:17","date_gmt":"2021-07-06T21:13:17","guid":{"rendered":"https:\/\/www.joaquinvelazquez.top\/blog\/\/?p=4698"},"modified":"2021-07-06T21:13:17","modified_gmt":"2021-07-06T21:13:17","slug":"interfaz-modo-experto-de-google-ads","status":"publish","type":"post","link":"https:\/\/www.joaquinvelazquez.top\/blog\/interfaz-modo-experto-de-google-ads\/","title":{"rendered":"Interfaz modo experto de Google ADS"},"content":{"rendered":"<p>\u00a1Ey\u00a1 \u00bfC\u00f3mo est\u00e1n colegas? <strong>No estaba muerto y tampoco de farra<\/strong>, he estado actualizando los art\u00edculos donde resuelvo las preguntas de los diferentes ex\u00e1menes para tener la certificaci\u00f3n de Google.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea85a60bc73\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea85a60bc73\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.joaquinvelazquez.top\/blog\/interfaz-modo-experto-de-google-ads\/#Interfaz_modo_experto_de_Google_ADS\" >Interfaz modo experto de Google ADS<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.joaquinvelazquez.top\/blog\/interfaz-modo-experto-de-google-ads\/#Vista_principal\" >Vista principal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.joaquinvelazquez.top\/blog\/interfaz-modo-experto-de-google-ads\/#Sidebar\" >Sidebar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.joaquinvelazquez.top\/blog\/interfaz-modo-experto-de-google-ads\/#Top_bar\" >Top bar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.joaquinvelazquez.top\/blog\/interfaz-modo-experto-de-google-ads\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Hasta debajo de este post dejare los enlaces de los ex\u00e1menes para que t\u00fa puedas ir sin problema a conocer dichos art\u00edculos y estudiar para certificarte en Google ADS.\u00a0 Y siguiendo con la serie de Google ADS, el d\u00eda de hoy vamos a <strong>conocer la interfaz del modo experto de Google ADS<\/strong>.<\/p>\n<p>Primero que nada, recuerda que en <a href=\"https:\/\/www.joaquinvelazquez.top\/blog\/\/creando-mi-cuenta-de-google-ads\/\"><strong>este post<\/strong><\/a>, ya te hemos guiado paso a paso sobre c\u00f3mo crear tu cuenta de Google ADS, y si a\u00fan no lo has le\u00eddo \u00bf<strong>Qu\u00e9 estas esperando?<\/strong> Porque es un paso obligatorio para seguir este art\u00edculo. As\u00ed que comenzamos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Interfaz_modo_experto_de_Google_ADS\"><\/span><strong>Interfaz modo experto de Google ADS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Actualmente Google ADS tiene dos tipos de vista y al momento de crear una nueva cuenta o t\u00fa primera cuenta, la vista por defecto (defaul) es la \u201cvista inteligente\u201d. \u00a0Est\u00e1 vista realmente no es muy completa, instructiva y potente.<\/p>\n<p>Pues la vista inteligente fue creada y dise\u00f1ada para que Google sea el que gestione y administre tus anuncios o al menos gran parte de ellos y creme, dejar que Google ADS sea el \u201cencargado de gestionar y administrar tus anuncios\u201d es por ende la peor de las opciones.<\/p>\n<p>Entonces \u00bfQu\u00e9 podemos hacer? Usar la vista de \u201c<strong>modo experto<\/strong>\u201d. La interfaz de Modo experto de Google ADS, tiene completamente habilitado todas las funciones necesarias para que t\u00fa o bien, el experto en campa\u00f1as de Google pueda gestionar, administrar, mejorar y decidir el mejor camino y presupuesto para tus campa\u00f1as y objetivos de marketing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4700\" src=\"https:\/\/www.joaquinvelazquez.top\/blog\/\/wp-content\/uploads\/2021\/07\/interfaz-modo-experto-google-ads-1.png\" alt=\"interfaz modo experto google ads\" width=\"1288\" height=\"528\" srcset=\"https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2021\/07\/interfaz-modo-experto-google-ads-1.png 1288w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2021\/07\/interfaz-modo-experto-google-ads-1-300x123.png 300w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2021\/07\/interfaz-modo-experto-google-ads-1-1024x420.png 1024w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2021\/07\/interfaz-modo-experto-google-ads-1-768x315.png 768w\" sizes=\"auto, (max-width: 1288px) 100vw, 1288px\" \/><\/p>\n<p>La imagen anterior es pr\u00e1cticamente la vista &#8220;limpia&#8221; del modo experto, es decir una interfaz que todav\u00eda no ha sido utilizada y nos sirve para nuestra respectiva pr\u00e1ctica. Puedes notar que te hemos dividido la interfaz en 3 secciones de color amarillo, rojo y negro. Vamos a conocerlos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vista_principal\"><\/span>Vista principal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La vista principal es la que est\u00e1 enmarcada con el color negro y es con la que m\u00e1s iremos interactuando. Pues tiene la finalidad de ser el \u201ccentro de control\u201d de nuestra cuenta. Por ejemplo, si elijes la opci\u00f3n campa\u00f1as que se refleja en el cuadro color amarillo (hablaremos de el m\u00e1s abajo), podr\u00e1s notar como la interfaz principal cambia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4701\" src=\"https:\/\/www.joaquinvelazquez.top\/blog\/\/wp-content\/uploads\/2021\/07\/interfazde-google-ads.png\" alt=\"interfazde google ads\" width=\"1326\" height=\"494\" srcset=\"https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2021\/07\/interfazde-google-ads.png 1326w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2021\/07\/interfazde-google-ads-300x112.png 300w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2021\/07\/interfazde-google-ads-1024x381.png 1024w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2021\/07\/interfazde-google-ads-768x286.png 768w\" sizes=\"auto, (max-width: 1326px) 100vw, 1326px\" \/><\/p>\n<p>Como puedes notar, ahora tenemos frente a nuestros ojos la nueva \u201cvista principal\u201d, que en este caso es ser\u00eda la informaci\u00f3n de las campa\u00f1as que hemos creado (activas, pausadas e inactivas)<\/p>\n<p>Lo importante aqu\u00ed, es que comprendas que esta secci\u00f3n ira &#8220;cambiando mucho&#8221;, pues al ser la ventana principal donde vas a pasarla mayor parte del tiempo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sidebar\"><\/span>Sidebar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La secci\u00f3n de amarillo se conoce como \u201csidebar\u201d y ser\u00e1 un men\u00fa de acceso r\u00e1pido a diferentes funcionalidades de tu cuenta de Google ADS. Por ahora es muy sencilla, sin embargo mira la imagen de una de las cuentas que administro.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4702\" src=\"https:\/\/www.joaquinvelazquez.top\/blog\/\/wp-content\/uploads\/2021\/07\/aprendiendo-a-usar-google-ads.png\" alt=\"aprendiendo a usar google ads\" width=\"997\" height=\"510\" srcset=\"https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2021\/07\/aprendiendo-a-usar-google-ads.png 997w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2021\/07\/aprendiendo-a-usar-google-ads-300x153.png 300w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2021\/07\/aprendiendo-a-usar-google-ads-768x393.png 768w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" \/><\/p>\n<p>Como puedes notar el sidebar de una interfaz ya trabajando y por supuesto aun trabajando, es m\u00e1s completo que de una cuenta reci\u00e9n creada y conforme comiences a utilizar tu cuenta, podr\u00e1s notar como las opciones se van \u201cagregando\u201d de forma autom\u00e1tica.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Top_bar\"><\/span>Top bar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>De color amarillo tenemos la \u201ctop bar\u201d, esta es pr\u00e1cticamente una barra de herramientas que nos acompa\u00f1a en toda las ventanas por las que naveguemos. Tiene diferentes funciones, entre las que destacan las herramientas.<\/p>\n<p>Si le das click, podr\u00e1s ver la lista de herramientas que nos ofrece Google ADS para crear, gestionar y administrar campa\u00f1as.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4703\" src=\"https:\/\/www.joaquinvelazquez.top\/blog\/\/wp-content\/uploads\/2021\/07\/top-bar-google-ads.png\" alt=\"top bar google ads\" width=\"1149\" height=\"371\" srcset=\"https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2021\/07\/top-bar-google-ads.png 1149w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2021\/07\/top-bar-google-ads-300x97.png 300w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2021\/07\/top-bar-google-ads-1024x331.png 1024w, https:\/\/www.joaquinvelazquez.top\/blog\/wp-content\/uploads\/2021\/07\/top-bar-google-ads-768x248.png 768w\" sizes=\"auto, (max-width: 1149px) 100vw, 1149px\" \/><\/p>\n<p>Claro, conforme avancemos con la creaci\u00f3n de campa\u00f1as, iremos aprendiendo a utilizar cada una de estas opciones, pero por ahora es todo lo que necesitas saber.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La interfaz de modo experto de Google ADS puede llegar a ser un poco intimidante, pero realmente es muy sencilla de manejar y si bien ahora conoces un poco de ella, en nuestros pr\u00f3ximos art\u00edculos comenzaremos a jugar un poco m\u00e1s con cada una de estas opciones. As\u00ed que no te olvides de suscribirte y seguir leyendo nuestro blog.<\/p>\n<p><strong>Sigue nuestra serie de certificados de Google ADS<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.joaquinvelazquez.top\/blog\/\/preguntas-y-respuestas-correctas-certificacion-en-shopping-google-ads\/\"><strong>Preguntas y Respuestas CORRECTAS Certificaci\u00f3n en Shopping Google ADS<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.joaquinvelazquez.top\/blog\/\/preguntas-y-respuestas-certificacion-en-medicion-de-google-ads\/\"><strong>Preguntas y respuestas Certificaci\u00f3n en Medici\u00f3n de Google Ads<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.joaquinvelazquez.top\/blog\/\/preguntas-y-respuestas-certificacion-sobre-las-campanas-de-busqueda-de-google-ads\/\"><strong>Preguntas y Respuestas Certificaci\u00f3n sobre las Campa\u00f1as de B\u00fasqueda de Google Ads<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.joaquinvelazquez.top\/blog\/\/preguntas-y-respuestas-examen-certificacion-de-publicidad-de-display-google-ads\/\"><strong>Preguntas y respuestas examen certificaci\u00f3n de publicidad de display Google ADS<\/strong><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Ey\u00a1 \u00bfC\u00f3mo est\u00e1n colegas? No estaba muerto y tampoco de farra, he estado actualizando los art\u00edculos donde resuelvo las preguntas de los diferentes ex\u00e1menes para tener la&#8230; <\/p>\n","protected":false},"author":1,"featured_media":4705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-4698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interfaz modo experto de Google ADS - Joaquin<\/title>\n<meta name=\"description\" content=\"Conoce un poco de la Interfaz modo experto de Google ADS. 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